Search Engine Marketing & Management: Google and Bing
Duration and Format
12 Hours
Mode
Hybrid
Location
Milano and On-Line
Start / End Dates
17 January 2025
18 January 2025
Teacher
Andrea Ficchì
Price
625 € one course
500 € from three courses
Description
This course is designed to provide a thorough understanding of how search engines work and how to use their advertising platforms to achieve concrete and measurable marketing goals.
Who is addressed
The “Search Engine Marketing & Management: Google and Bing” module of the master’s program is aimed at professionals and aspiring experts in the field of digital marketing who want to expand their knowledge and skills in managing search engine campaigns.
OBJECTIVES and skills
The “Search Engine Marketing & Management: Google and Bing” module is structured to provide advanced and comprehensive training in search engine marketing, ensuring a solid theoretical and practical foundation in SEM.
Impart advanced knowledge on the use of Google Ads and Bing Ads platforms, including the configuration and management of advertising campaigns.
Offer tools and techniques for performing effective keyword research, choosing the most relevant keywords, and using negative keywords to optimize campaigns.
Provide training on techniques for ongoing SEM campaign monitoring, performance analysis, and implementing data-driven optimizations.
EXPECTED LEARNING OUTCOMES
Participants will acquire:
- the ability to understand and apply the essential principles of SEM to develop integrated and effective strategies.
- skills in deftly navigating Google Ads and Bing Ads interfaces, creating effective campaigns, defining specific targets, and managing advertising budgets optimally.
- skills in using analytical tools to monitor campaign effectiveness, identify areas for improvement and implement optimizations to increase ROI.
SKILLS TO BE DEVELOPED WITHIN THE MODULE
The “Search Engine Marketing & Management: Google and Bing” course is designed to provide participants with a set of essential skills, enabling them to stand out in the search engine marketing industry. Specific skills that will be acquired are listed below:
- Keyword Analysis and Research
- SEM Campaign Creation and Management
- Campaign Optimization
- Performance Analysis and Reporting
- Advertising Budget Management
- Audience Targeting and Segmentation
- Remarketing Strategies
THEMES ADDRESSED
THEME 1 : Definition and Importance of SEM – Overview of Major Search Engines
THEME 2 : Advertising Platforms: Google Ads and Bing Ads
THEME 3 : Keyword Research and Planning.
THEME 4 : Structuring Campaigns and Ad Groups.
THEME 5 : Campaign Optimization – Performance Analysis and Reporting.
MODULE PROGRAM / MACRO DESIGN
ON DEMAND – 2h:
PART 1 : Introduction to SEM and Overview of Platforms
PART 2 : Structuring of Campaigns
PART 3 : Optimizing Campaigns
PART 4 : Performance Analysis and Reporting
PART 5 : Implementation of Best Practices
IN PRESENCE – 7h (9:30 – 12:45 + 14:00 – 18:15) :
PART 1 : Introduction to SEM and Overview of Platforms.
PART 2 : Keyword Research and Planning.
PART 3 : Advertising Creation and Management.
PART 4 : Audience Targeting and Segmentation
PART 5 : Exercise
IN LIVE STREAMING – 3h (9:30 am – 12:45 pm) :
PART 1 : Campaign Optimization.
PART 2 : Performance Analysis and Reporting
PART 3 : Standards and Best Practices
PART 4 : SEM and Artificial Intelligence
PART 5 : Exercise
WARNINGS AND PREREQUISITES REQUIRED
To ensure effective learning and maximize the benefits of the “Search Engine Marketing & Management: Google and Bing” course, it is recommended that participants possess the following prerequisites:
- Familiarity with basic digital marketing concepts, including SEO, SEM, and social media marketing.
- Working knowledge of using a computer, web browser, and Excel
Methods of Enrollment and Customization of the course
For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your request, along with a contact information.
For info and enrollment: info@dibs-school.com
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