SEO Search Engine Optimization
Duration
4-6 hours with option to add custom modules
Mode
Face-to-face
Live streaming
Location
In-House
Pricing
Defined in the design phase
Date
Defined with the client
Docente
Francesco Lupparelli
Description
The training module on “SEO – Search Engine Optimization” provides a comprehensive overview of the principles and practices essential to increasing a site’s online visibility in search engines.
During the course, concepts such as keyword optimization, techniques for improving a site’s technical SEO performance, semantic optimization of a web page, link management, and strategies for influencing search results will be covered in depth.
The goal of the course is to provide the business team with a detailed understanding of SEO and the skills needed to successfully apply its strategies
who is addressed
The course is aimed at:
- Entrepreneurs and website owners
- Professionals in Digital Marketing
- Digital Marketing Consultants
- Digital Marketing Specialists
- Managers
Objectives and skills
The course aims to develop certain skills, such as:
- Understand the fundamentals of SEO
- Analyze the main ranking factors
- Improve and learn the principles of technical SEO
- Master the techniques of Semantic SEO
- Understand Off Site SEO and Local SEO
- Develop Practical Skills
Upon completion of the training module, students are expected to be able to:
- Understand Key Principles of SEO: Have an understanding of the fundamental principles of Search Engine Optimization and their relevance in online visibility.
- Apply Optimization Techniques: Implement technical practices to optimize a website, including link management, use of robots.txt, creation of sitemap.xml, and page speed optimization.
- Choose and Use Keywords: Select and integrate keywords strategically to improve site visibility in search engines.
- Structuring Optimized Content: Create and structure optimized content to facilitate better indexing by search engines.
- Evaluate and Improve Site Performance: Use SEO-specific key performance indicators (KPIs) to evaluate and improve overall site performance.
- Manage Backlinks and Off Site Elements: Understand and apply strategies for managing backlinks and Off Site SEO activities to increase site authority.
- Apply Content SEO Practices: Optimize content titles, descriptions, text, and images to maximize SEO impact.
- Analyze and Resolve SEO Problems: Identify and solve common SEO-related problems, such as broken links or site slowness.
- Collaborate in Business Contexts: Collaborate with other professionals in the field, applying the skills learned in concrete projects.
modules and didactic program
SEO BASIC COURSE
PART 1: Introduction to SEO
The course begins with a comprehensive explanation of the meaning of SEO and its strategic importance. A detailed overview of search engines and how they work is provided, including a historical review of Google’s algorithms. In addition, the concept of SERPs and its evolution over time is explored, along with key SEO KPIs and the distinction between ChatGPT and traditional search engines.
PART 2: How to Use Keywords.
In this section, the concept of keywords is explored, analyzing their basic characteristics and criteria for selecting the most effective keywords. Search intent and methodologies for identifying the most relevant keywords are explored.
PART 3: Why Technical SEO is Important.
This module discusses the importance of Technical SEO, explaining in detail its crucial role for search engines and user experience. The concept of Mobile First, the use of Robots.txt and Sitemap.xml, content management through MetaRobots, Canonical, and duplicate management are introduced. The importance of page speed (Page Speed) and Core Web Vitals is also emphasized.
PART 4: Semantic SEO: how to optimize content.
This segment is dedicated to semantic SEO and content optimization. It is explained how to optimize various elements, including URL, Meta Title, Meta Description, Heading Tag, Alt of links and Alt text of images. In addition, how to identify and create valuable content and variations in SERPs are discussed.
PART 5: Principles of Local SEO, Off Site SEO.
This module covers the basic principles of Local SEO and Off Site SEO, highlighting the importance and strategies of each practice to improve website visibility and authority.
CUSTOMIZED BASIC SEO COURSE
The Customized Basic SEO Course includes all the modules and content of the Basic SEO Course with the addition of brainstorming sessions, practical examples, and company site-specific analysis.
During the course, targeted SEO strategies for the company’s target keywords will be discussed, with a special focus on technical and content optimization. In addition, mini audits and detailed analysis will be conducted to improve site performance.
Customization allows each lesson to be tailored to the specific needs of the company, making the course highly practical and applicable.v
EXTRA MODULES
Extra parts and modules can be added according to the needs of the company and are priced separately. These include:
- How to read data on Google Search Console
- How SEO tools work: Semrush, Ahrefs, Google Search Console
- Detailed Insight into Technical SEO
- Insight into Page Speed and Core Web Vitals
- Update on SEO news
Methods of enrollment and course customization
For any information, requests for assistance and course customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your request and contact information.
For info and registration: info@dibs-school.com
Docenti
Francesco Lupparelli
SEO & Digital Marketing Specialist
Francesco Lupparelli has over 7 years of experience in the field of Digital Marketing, during which time he has coordinated technical and editorial SEO activities in various market sectors. His background has provided him with a mathematical approach to problem solving, as well as creative skills ranging from video and photo editing to 3D modeling, VFX, HTML and CSS, along with excellent communication skills.
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