Artificial Intelligence for Marketing and eCommerce
Duration & Format
12 Hours
Mode
Hybrid
Location
Milan and On-Line
Start / End Dates
21 February 2025
22 February 2025
Teacher
Michele Rocchi
Price
625 € one course
500 € from three courses
Description
Intensive course on the use of artificial intelligence-based tools, such as advanced language models and image generation models, applied to marketing and e-commerce.
Students will gain skills in using AI to create content for marketing purposes, design sales strategies and analyze market data. The approach will be highly hands-on, culminating in the implementation of a final project.
Who is addressed
Young professionals who have just finished their studies and are looking for practical and advanced skills to become more competitive in the job market.
Independent consultants who offer marketing services and want to enrich their portfolio with emerging technologies such as AI.
People from other industries who want to enter the world of digital marketing and e-commerce, gaining specific skills in the use of AI.
OBJECTIVES and skills
- Understanding the Fundamental Principles of Artificial Intelligence in Marketing.
- Discover the Application of Wide-Scope Language Models.
- Learn how to Leverage Models for Image Generation.
- Devise Powerful Marketing Strategies Using AI.
EXPECTED LEARNING OUTCOMES
- Creating semi-automated marketing content.
- Generate images for visual marketing.
- Develop marketing projects with AI.
- Collaborate in teams and manage complex workflows with AI.
- Present and argue their projects effectively.
SKILLS TO BE DEVELOPED WITHIN THE MODULE
Specific skills that will be acquired are listed below:
- High-level technical expertise on Artificial Intelligence.
- Development and implementation of marketing strategies.
- Project development, presentations and reporting.
THEMES ADDRESSED
- THEME 1 : Understanding AI and AI-powered tools
- THEME 2 : Advanced understanding of the tools
- THEME 3 : Application of these tools to the world of marketing and communication
- TEMA 4 : Design and development of practical projects
- THEME 5 : Feedback and final comparison
MODULE PROGRAM / MACRO DESIGN
ON DEMAND – 2h: Introduction to AI; understanding the tools and their use
IN PRESENCE – 7h (9:30 a.m. – 12:45 p.m. + 2 p.m. – 6:15 p.m.) : Hands-on workshop with project
IN LIVE STREAMING – 3h (9.30 – 12.45) : Project evaluations, feedback and discussion
WARNINGS AND PREREQUISITES REQUIRED
It would be advisable for members to already be familiar with the various terminologies related to marketing.
Methods of Enrollment and Customization of the course
For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your request, along with a contact information.
For info and enrollment: info@dibs-school.com
Docenti
Michele Rocchi
AI Educator at Datapizza srl
Former film director and television producer, now a trainer and business consultant specializing in artificial intelligence technologies.
Sei pronto a personalizzare la tua formazione? Contattaci!