CMS and eCommerce Platforms
Duration & Format
12 Ore
Mode
Hybrid
Location
Milan and On-Line
Start / End Dates
6 december 2024
7 december 2024
Teacher
Laura Giacalone
Price
625 € one course
500 € from three courses
Description
The module is designed to offer, through both a practical and theoretical approach, the essential skills to design, manage and optimize an eCommerce site.
Who is addressed
The module is aimed at:
- Recent graduates in economics, computer science or marketing disciplines who wish to acquire spendable skills in the job market
- Professionals who wish to expand their skills in the digital sector
- Freelancers interested in starting or improving an eCommerce business
OBJECTIVES and skills
The module will enable participants to:
- Gain a firm grasp of the main digital marketing strategies for an online store by analyzing industry best practices.
- Deepen knowledge of the main CMSs used for e-commerce and develop practical skills in setting up and managing an online sales site.
- Examine real case studies to understand the key dynamics and trends in the e-commerce market.
EXPECTED LEARNING OUTCOMES
The form is intended to stimulate:
- Knowledge of the key principles of eCommerce
- The skill in setting up an eCommerce platform
- The skills in online product management
- The skill in analyzing sales data and optimizing online store performance
SKILLS TO BE DEVELOPED WITHIN THE MODULE
The module is designed to foster the development of a variety of skills:
- Technical skills to configure and manage CMS platforms for eCommerce
- They will delve into digital marketing strategies by learning how to plan and implement effective campaigns
- They will gain the ability to use analytics tools to monitor site performance and make data-driven decisions
THEMES ADDRESSED
THEME 1 : Business process impact and strategic design of ecommerce
THEME 2 : CMS – Difference between proprietary CMS and open source CMS
THEME 3 : Features and management of Shopify
THEME 4 : WordPress features and management
THEME 5 : Key ecommerce KPIs.
THEME 6 : Strategic business plan definition for ecommerce
MODULE PROGRAM / MACRO DESIGN
ON DEMAND – 2h:
- PART 1 : What is ecommerce and how it has evolved over the years
- PART 2 : The impact of ecommerce on business processes
- PART 3 : Designing an ecommerce strategy.
IN PRESENCE – 7h (9.30 – 12.45 + 14.00 – 18.15) :
- PART 1 : Architecture of an ecommerce – Front Lecture
- PART 2 : Let’s design an ecommerce together – Business Game
- PART 3 : What is a CMS? – Frontal Lecture
- PART 4 : Shopify: what it is and how it works – Front Lecture
- PART 5 : Let’s use Shopify – Tutorial.
- PART 6 : WordPress: what it is and how it works – Front Lecture
- PART 7 : Let’s use WordPress – Tutorial
IN LIVE STREAMING – 3h (9.30 – 12.45) :
- PART 1 : Business definition of ecommerce strategic plan – Business Game
- PART 2 : HTML focus: the basics
Methods of Enrollment and Customization of the course
For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your request, along with a contact information.
For info and enrollment: info@dibs-school.com
Docenti
Laura Giacalone
Senior e-Commerce Executive
I am a Senior eCommerce Executive at The Estée Lauder Companies, with solid experience in the luxury and fashion industry. Previously, I worked with Max Mara Fashion Group.
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