Social Media Marketing & Management Course

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Short Courses

Meta Ads and organic profile management

Duration and Format
12 Hours

Mode
Hybrid

Location
Milano e On-Line

Start / End Dates
TBD

Teacher
Paolo Galoppo

Price
625 € a course
500 € from three courses

Description

The module is developed in two main verticals:

The organic management of social profiles on Facebook and Instagram
The basic concepts for managing advertising campaigns on Meta Ads.

Hints related to the TikTok Ads platform in its advertising component are then provided.

who is addressed

The module is intended for specialists or managers with an introductory knowledge of the dynamics of digital marketing and advertising platforms, who wish to delve into key concepts and consolidate their skills to effectively manage and coordinate social media marketing campaigns.

OBJECTIVES and skills

The module will enable participants to gain a solid understanding of how Meta and TikTok’s advertising platforms work, developing a clear understanding of their fundamental dynamics.

EXPECTED LEARNING OUTCOMES

The module aims to develop a sound theoretical understanding of how advertising platforms work, enabling the implementation of effective social media marketing strategies, both in the context of paid and online campaigns.

SKILLS TO BE DEVELOPED WITHIN THE MODULE

The module is designed to foster the development the ability to:

create an effective organic editorial plan,
create a paid strategy consistent with business goals,
focus effort on key variables to lead to successful campaigns

THEMES ADDRESSED

THEME 1 : How to communicate on social platforms
THEME 2 : How to build an effective editorial plan
THEME 3 : Basics and fundamentals of Meta Ads
THEME 4 : Basics and fundamentals of TikTok Ads
THEME 5 : How to create an effective advertising strategy

MODULE PROGRAM / MACRO DESIGN

ON DEMAND – 2h:

PART 1 : Theoretical part on organic social

PART 2 : Theoretical part on Meta Ads

PART 3 : Theoretical part on TikTok Ads

IN PRESENCE – 7h (9:30 – 12:45 + 14:00 – 18:15) :

PART 1 : Theoretical part on organic social.

PART 2 : Exercise on the editorial plan

PART 3 : Theoretical part on Meta Ads

PART 4 : Exercise on creating a strategy for Meta Ads

PART 5 : Theoretical part on TikTok Ads

IN LIVE STREAMING – 3h (9:30 am – 12:45 pm) :

PART 1 : Exercise on creating a strategy for TikTok Ads.

PART 2 : Final recap of the theoretical part.

Methods of Enrollment and Customization of the course

For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your application and CV, along with a contact information.

For info and enrollment: info@dibs-school.com