Giovanni Pupo
Head of E-commerce Media Europe Lipton
ROLE
Teacher of the Executive Master in e-Commerce Marketing Management of Customer Journey & Digital Funnel design module
AREAS OF EXPERTISE
- Media Planning
- Media Activation
- Media Reporting
INTRO
Who am I
My name is Giovanni Pupo, I am an Italian marketer living in London.
What I do
Head of Media E-commerce Europa @LIPTON
Host @AGLASSOFMARKETING
Founder @PPCMARKETING.IT
Professor of Marketing @POLIMI GSOM
Experiences and Accomplishments
I started my career at prestigious marketing agencies such as IPG Mediabrands, Publicis and Omnicom Media. Later, I embarked on a client-side journey and currently lead Media E-commerce Europe for Lipton, a global leader in tea.
In addition, I am a lecturer in digital marketing at the Graduate School of Management of the Politecnico di Milano and founder of PPCMARKETING.IT, an e-book platform for learning digital marketing. I also present “A Glass of Marketing“, a video podcast exploring topics in marketing, professional growth and personal development.
Skills Developed
I am a Digital Strategist with solid experience in marketing and advertising. I do planning, activation, optimization and reporting for E-commerce, Paid Search, Paid Social, Programmatic and SEO.
I marchi con cui ho collaborato includono: Lipton, TAZO, PG Tips, Pukka Herbs, HSBC, Audi, Porsche, Disney, Smartbox, Shred-it, FSCS, Adnams, Value Retail, National Geographic, Mead Johnson Nutrition, Vetrocar, Telmar, Helixa, Adimpact.
Corsi
Altri docenti
Francesco Grossi
CRM & Digital Marketing Senior Specialist
I am a professional working in the field of Digital Marketing for about 10 years.
Francesco Grossi
CRM & Digital Marketing Senior Specialist
I am a professional working in the field of Digital Marketing for about 10 years.
Francesco Grossi
CRM & Digital Marketing Senior Specialist
Sono un professionista che opera nel campo del Digital Marketing da circa 10 anni.
Vincenzo Migliano
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Michele Rocchi
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Former film director and television producer, now a trainer and business consultant specializing in artificial intelligence technologies.
Andrea Ficchì
Senior Digital Consultant
I do Digital Performance Marketing by supporting companies to achieve better results online through paid campaign on search engines and social channels.
Laura Giacalone
Senior e-Commerce Executive
I am a Senior eCommerce Executive at The Estée Lauder Companies, with solid experience in the luxury and fashion industry. Previously, I worked with Max Mara Fashion Group.
Antonello Calamea
Coach – ITMentor – FractionalCTO
After 25 years of experience in the IT industry and accumulated roles, whether in large groups such as Altair Engineering, Mondadori, Eataly or in dynamic startups and SMEs, I realized that the word that best describes me is “facilitator” because I love to help others express themselves at their best, in a business or personal context. I firmly believe that success is mostly a matter of mindset…processes and tools come later. I learn something new every day and tell how best to do it.
Paolo Galoppo
Digital Strategist
I am naturally curious and deeply passionate about all things marketing. With over five years of experience in the advertising industry, I have had the opportunity to work in a wide range of areas, ranging from lead generation to e-commerce.
Alexi Fernandez
Executive and Team coaching
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Sergio Montemagno
Professional Coach PCC ICF | Soft Skills Trainer
Catanese by birth, Milanese by adoption, for several years I have been involved in supporting people and teams in their personal and professional growth and development paths. Professional coach with PCC ICF accreditation, Trainer in the behavioral field for the development of soft skills. I am a partner of OOMM Consulting Srl, a management training and consulting company working in the area of change management. I strongly believe in the power and opportunities that change offers us, partly because we cannot stop evolving over time.
Francesco Lupparelli
SEO & Digital Marketing Specialist
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Paolo Rovelli
Leadership development, Executive and Team coaching
With 20 years of experience collaborating in consultancy firms, insurance companies and universities, Paolo works with a focus on people and improvement. He led the development of an insurance procurement system that created €40M in savings in the first year alone. During his tenure at AIG, his direct marketing team won 1st place within the European offices, 2 years in a row. As an agile coach within operational excellence, he consistently achieved an 18% to 25% increase in productivity by refocusing the manager and teams on new ways of working and added value activities.
Stefano Gatti
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Graduating with a degree in Electronic Engineering in 1994, he embarked on his career path in a leading Italian sporting goods company. Later, he took a key role in Pirelli Cavi, dealing with organization and production management in the Italian business. With the new millennium, he renewed his interest in databases and data analysis at Lince, a rapidly expanding business information company. His career then focused on data and technology-related projects, lending his expertise in the financial services sector for banks and corporations.
Giuliano Vita
CEO & Co-founder of Dishcovery srl
Giuliano Vita is founder and CEO of Dishcovery, a startup that develops software for the restaurant industry. Dishcovery has raised more than €1.8 million from investment funds such as Azimut and CDP, and its technology has been used by more than 4 thousand restaurateurs. Giuliano studied economics and international marketing at the University of Modena and then attended a Master’s degree in “Management in Emerging Markets” at the University of Modena and Tongji University in Shanghai.
Alberico Tremigliozzi
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Alberico Tremigliozzi with over 20 years of career in management consulting companies (Wincor Nixdorf, SCS Consulting, BIP, Bain) has gained extensive experience in organizational, management and technological innovation projects in Retail, Telco, Energy and Utilities sectors. In 2013 he founded RE2N, launching the first Italian collaboration platform on sustainability, developed to provide webapps to support the most advanced sustainability methodologies and standards and to manage stakeholder engagement initiatives as well as measure the social, economic and environmental value generated.
Valentina De Matteo
Innovation and Change Advisor
Valentina De Matteo is a freelance consultant specializing in “change management by design.” She works with companies to develop strategies, processes and new organizational models that promote innovation by design.
Gregorio Galati
eCommerce & Strategy Consultant
After graduating with a Master’s Degree in Marketing & Global Markets, I worked for several years in multinational companies between Milan, London and Cape Town, where I was involved in marketing and eCommerce projects, until I left the corporate world and went freelance. Since then I have been a freelance eCommerce & Strategy Consultant and help small and medium-sized companies find the best solutions for their eCommerce channel, through sustainable strategies over time.
Cristian Ranallo
Strategy Director e Business Innovation Manager
Cristian has extensive experience in implementing innovative solutions, has led complex business innovation projects, optimizing resource planning to improve operational competitiveness. He has capabilities in risk, performance, innovation management, networking, training and mentoring, summarizing a unique combination of skills.
Alessandro Giaume
Scientific Director of the Innovation Management teaching area.
Bachelor’s degree in Engineering, Master’s degree in Innovation Management, Executive prorammes in several European Business Schools, an eclectic executive with more than 35 years of experience in technology and innovation, with a comprehensive set of skills and abilities, developed over a long-term career path and in a wide network of markets.
Carla Vieites
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Carla Vieites holds a bachelor’s degree in finance and later obtained a master’s degree in Marketing from the London Business School. She has extensive experience in the field of Marketing, gained in several multinational companies such as P&G, Pepsico and Heinz, working in various countries.