Meta Ads and organic profile management
Duration and Format
12 Hours
Mode
Hybrid
Location
Milano e On-Line
Start / End Dates
TBD
Teacher
Paolo Galoppo
Price
625 € a course
500 € from three courses
Description
The module is developed in two main verticals:
- The organic management of social profiles on Facebook and Instagram
- The basic concepts for managing advertising campaigns on Meta Ads.
Hints related to the TikTok Ads platform in its advertising component are then provided.
who is addressed
The module is intended for specialists or managers with an introductory knowledge of the dynamics of digital marketing and advertising platforms, who wish to delve into key concepts and consolidate their skills to effectively manage and coordinate social media marketing campaigns.
OBJECTIVES and skills
The module will enable participants to gain a solid understanding of how Meta and TikTok’s advertising platforms work, developing a clear understanding of their fundamental dynamics.
EXPECTED LEARNING OUTCOMES
The module aims to develop a sound theoretical understanding of how advertising platforms work, enabling the implementation of effective social media marketing strategies, both in the context of paid and online campaigns.
SKILLS TO BE DEVELOPED WITHIN THE MODULE
The module is designed to foster the development the ability to:
- create an effective organic editorial plan,
- create a paid strategy consistent with business goals,
- focus effort on key variables to lead to successful campaigns
THEMES ADDRESSED
THEME 1 : How to communicate on social platforms
THEME 2 : How to build an effective editorial plan
THEME 3 : Basics and fundamentals of Meta Ads
THEME 4 : Basics and fundamentals of TikTok Ads
THEME 5 : How to create an effective advertising strategy
MODULE PROGRAM / MACRO DESIGN
ON DEMAND – 2h:
PART 1 : Theoretical part on organic social
PART 2 : Theoretical part on Meta Ads
PART 3 : Theoretical part on TikTok Ads
IN PRESENCE – 7h (9:30 – 12:45 + 14:00 – 18:15) :
PART 1 : Theoretical part on organic social.
PART 2 : Exercise on the editorial plan
PART 3 : Theoretical part on Meta Ads
PART 4 : Exercise on creating a strategy for Meta Ads
PART 5 : Theoretical part on TikTok Ads
IN LIVE STREAMING – 3h (9:30 am – 12:45 pm) :
PART 1 : Exercise on creating a strategy for TikTok Ads.
PART 2 : Final recap of the theoretical part.
Methods of Enrollment and Customization of the course
For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your application and CV, along with a contact information.
For info and enrollment: info@dibs-school.com
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