Participants will acquire:

• the ability to understand and apply the essential principles of SEM to develop integrated and effective strategies.
• skills in deftly navigating Google Ads and Bing Ads interfaces, creating effective campaigns, defining specific targets, and managing advertising budgets optimally.
• skills in using analytical tools to monitor campaign effectiveness, identify areas for improvement and implement optimizations to increase ROI.

The “Search Engine Marketing & Management: Google and Bing” course is designed to provide participants with a set of essential skills, enabling them to stand out in the search engine marketing industry. Specific skills that will be acquired are listed below:

1. Keyword Analysis and Research
2. SEM Campaign Creation and Management
3. Campaign Optimization
4. Performance Analysis and Reporting
5. Advertising Budget Management
6. Audience Targeting and Segmentation
7. Remarketing Strategies

THEME 1 : Definition and Importance of SEM – Overview of Major Search Engines
THEME 2 : Advertising Platforms: Google Ads and Bing Ads
THEME 3 : Keyword Research and Planning.
THEME 4 : Structuring Campaigns and Ad Groups.
THEME 5 : Campaign Optimization – Performance Analysis and Reporting.

ON DEMAND – 2h:

PART 1 : Introduction to SEM and Overview of Platforms
PART 2 : Structuring of Campaigns
PART 3 : Optimizing Campaigns
PART 4 : Performance Analysis and Reporting
PART 5 : Implementation of Best Practices

IN PRESENCE – 7h (9:30 – 12:45 + 14:00 – 18:15) :

PART 1 : Introduction to SEM and Overview of Platforms.
PART 2 : Keyword Research and Planning.
PART 3 : Advertising Creation and Management.
PART 4 : Audience Targeting and Segmentation
PART 5 : Exercise

IN LIVE STREAMING – 3h (9:30 am – 12:45 pm) :

PART 1 : Campaign Optimization.
PART 2 : Performance Analysis and Reporting
PART 3 : Standards and Best Practices
PART 4 : SEM and Artificial Intelligence
PART 5 : Exercise

To ensure effective learning and maximize the benefits of the “Search Engine Marketing & Management: Google and Bing” course, it is recommended that participants possess the following prerequisites:

• Familiarity with basic digital marketing concepts, including SEO, SEM, and social media marketing.
• Working knowledge of using a computer, web browser, and Excel

For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your request, along with a contact information.

For info and enrollment: info@dibs-school.com