Scopri SWITCH, il magazine per far luce sulle competenze del futuro!

Digital Analytics and KPI

Duration and Format
12 Ore

Mode
Ibrida

Location
Milano e On-Line

Start / End Dates
14 february 2025
15 february 2025

Teacher
Andrea Ficchì

Price
625 € a course
500 € from three courses

Description

This module provides a detailed understanding of the essential techniques and tools for effectively analyzing digital marketing activities and measuring their performance using Key Performance Indicators (KPIs).

Who is addressed

The course on Digital Analytics and KPIs is designed specifically for managers who want to develop advanced skills in data analysis and performance evaluation of digital marketing strategies.

OBJECTIVES and skills

  • Understanding the Fundamentals of Digital Analytics: Providing a detailed understanding of the basic concepts of Digital Analytics, covering the main tools, metrics and terminologies in the field.
  • Proficiency in implementing and using Digital Analytics tools: Guide students in learning how to implement and use specific Digital Analytics tools, such as
  • Google Analytics or Adobe Analytics, to collect data and analyze user behavior online.
  • Defining and Understanding KPIs: Guide students in defining and selecting the most appropriate KPIs to evaluate the success of digital initiatives and online marketing strategies.
  • Data analysis skills: Train students in the critical analysis of data acquired through Digital Analytics, interpreting the results to gain useful insights and make informed decisions.
  • Practical application of knowledge: Provide concrete opportunities to put the skills learned into practice through exercises, case studies and projects that replicate real-world scenarios of digital analytics and KPI definition.
  • Effective communication of results: Develop students’ communication skills, guiding them in presenting digital analytics results clearly and convincingly to different stakeholders.
  • Strategic Skills Development: Support students in acquiring strategic skills to effectively use digital data, optimize business performance and achieve marketing and business goals.

EXPECTED LEARNING RESULTS

The learning objectives of a training module on Digital Analytics and KPIs can be described in terms of the knowledge, skills, and abilities that students should master at the end of the course.

SKILLS TO BE DEVELOPED WITHIN THE MODULE

Specific skills that will be acquired are listed below:

  1. Data Interpretation: Be able to correctly interpret data collected through Digital Analytics tools such as Google Analytics or similar platforms. This includes understanding the metrics and reports generated from the data.
  2. Trend and pattern identification: Ability to detect trends, patterns and meaningful correlations in digital data. This helps identify user behaviors, digital campaign performance, and other relevant information for strategy optimization.
  3. Performance evaluation: Know how to critically evaluate digital performance using defined KPIs. This involves the ability to compare metrics with established goals, and to make recommendations based on the results of the analysis.
  4. Solving complex problems: Hone problem-solving skills in the context of digital analysis. This includes the ability to identify and solve technical problems related to data collection or interpretation, as well as to propose innovative solutions to improve digital performance.
  5. Effective communication of results: Be able to clearly and persuasively communicate the results of digital analytics to various stakeholders. This competency includes the ability to synthesize complex information into presentations or reports that are understandable and useful to the target audience.

THEMES ADDRESSED

THEME 1 : Definition of Digital Analytics and its role in the context of marketing and digital strategies
THEME 2 : Overview of the main Digital Analytics tools
THEME 3 : Definition and classification of KPIs in the digital context.
THEME 4 : Methods and techniques of digital data analysis.
THEME 5 : Conversion funnel analysis and user journey optimization.

MODULE PROGRAM / MACRO DESIGN

ON DEMAND – 2h:

PART 1 : Introduction to Digital Analytics
PART 2 : Digital Analytics Tools
PART 3 : KPIs (Key Performance Indicators)
PART 4 : Data Analysis and Reporting
PART 5 : Practical Exercises and Case Studies

IN PRESENCE – 7h (9:30 am – 12:45 pm + 2 pm – 6:15 pm) :

PART 1 : Introduction to Digital Analytics
PART 2 : Overview of the main Digital Analytics tools.
PART 3 : Definition and classification of KPIs in the digital context.
PART 4 : Methods and techniques of digital data analysis.
PART 5 : Exercise.

IN LIVE STREAMING – 3h (9:30 a.m. – 12:45 p.m.) :

PART 1 : Conversion funnel analysis and user journey optimization.
PART 2 : Collaboration with marketing team to improve digital campaigns.
PART 3 : Standards and Best Practices.
PART 4 : Exercise.

WARNINGS AND PREREQUISITES REQUIRED

To ensure effective learning and maximize the benefits of the course “Digital Analytics and KPIs, it is recommended that participants possess the following prerequisites:

  • Familiarity with basic digital marketing metrics such as Impressions, Clicks
  • Working knowledge of using a computer, web browser, and Excel

Methods of Enrollment and Customization of the course

For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your request , along with a contact information.

For info and enrollment: info@dibs-school.com

Sei pronto a personalizzare la tua formazione? Contattaci!